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Intrinsic motivation is motivation to do something that comes from inside an individual rather than from an external influence or reward. These are decisions we make based on emotional response.
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In fact, it’s the last category of online advertising that is growing the fastest. Which really should come as no big surprise since most of us are now spending as much, if not more time, online than on any other medium. Digital advertising, including ads on desktops, laptops, smartphone and tablet Read More

The marketing world is finally starting to take notice. In fact, we might be on the verge of a renaissance of sorts for good old-fashioned word of mouth. In fact now that the big brains of the marketing world are starting to pay closer attention, we now know that great word of mouth, and online buz Read More

I've peered into my crystal ball, and here are 10 predictions I have for trends in retail technology for the coming year. Read More

Finding success in any business is tough and the devil is in the details.

More often than not it can be easy to overlook issues that might be affecting the experience you offer your customers. Read More

By now I feel like a broken record. But the fact of the matter is, if you don’t have any traffic coming to your online store, you won’t get any sales. If your not making any sales, you’re not making any money and that can quickly become a very frustrating (and discouraging) situation for any entrep Read More

As successful and as fast as ecommerce is growing, there is still quite a lot of room for improvement. Using technology to deliver a much more “human” experience for shoppers, is one of the biggest areas for innovation.
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You’re an online business, so it makes sense to be using technology to help drive more sales, and grow your brand. There is a problem with technology though. There is way too much choice. It’s almost like being a kid in a candy (ecommerce) store.

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Is your marketing content helping you or is it secretly hurting your customer outreach efforts? Learn how to check for this with some simple online tools. Read More