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it's a mistake to market a lifestyle that customers don't want. Sounds obvious but it's a mistake that's often made. Here are tips to not undermine yourself.


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Why do some ideas spread so swiftly and others so slowly? According to innovation strategist Debra Kaye, author of Red Thread Thinking, understanding the culture is the key to making innovations stick. "The reason products fail is because we think people are going to change their habits to buy wha Read More

From managing your co-founder to using the Coke bottle as packaging inspiration, here's a look at this week's best business advice: avoiding overconfidence; in pursuit of crowdfunding, keep it simple; consider employee morale before giving yourself a large salary; and look to the Coke bottle when d Read More

Business Book Review: Innovation is no longer just about scheduling brainstorming sessions and believing you can turn on and off the flow of your creative juices. Kaye shares personal experience and other businesses’s failures and success on things form chocolate to water filters to pet food to bar Read More