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Twitter can help your business stay ahead of trends and enhance your customers' brand experience. It's a great way to reach new customers, retain current ones, and gather informative research about them. Read More

Are you left-brained or right-brained? Nope. According to new research, you're both. Here's how to get your brain in tip-top shape with real intellectual stimulation. Read More

it's a mistake to market a lifestyle that customers don't want. Sounds obvious but it's a mistake that's often made. Here are tips to not undermine yourself.


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Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid. Read More

Why do some ideas spread so swiftly and others so slowly? According to innovation strategist Debra Kaye, author of Red Thread Thinking, understanding the culture is the key to making innovations stick. "The reason products fail is because we think people are going to change their habits to buy wha Read More

No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message. Read More

How can you come up with innovative ideas that customers will love, even when what they say they want isn’t what they want at all?

Here are three tips: Read More

From managing your co-founder to using the Coke bottle as packaging inspiration, here's a look at this week's best business advice: avoiding overconfidence; in pursuit of crowdfunding, keep it simple; consider employee morale before giving yourself a large salary; and look to the Coke bottle when d Read More

There are different meanings for the concept of sustainable growth. In one sense, it is synonymous with sustainable development; in other words, it is a pattern of economic growth in which resources are not depleted and the environment is preserved to meet the needs of not only the present, but the Read More

Business Book Review: Innovation is no longer just about scheduling brainstorming sessions and believing you can turn on and off the flow of your creative juices. Kaye shares personal experience and other businesses’s failures and success on things form chocolate to water filters to pet food to bar Read More