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In terms of return for time spent, pricing has the best Return on Investment of any activity. In general when it comes to pricing, startups tend to put their Read More
There are three things that really irritate me about A/B testing. The first is where people fool themselves by drawing conclusions from too little data. The Read More
Every day in we talk to clinics that seem to be determined to destroy their own business. They do it the same way that thousands of businesse Read More
It is interesting to note that there is a 50% increase in the number of potential patients who are happy with the customer service they receive from our free clinics compared to our paying clinics. However, there is a 400% difference in their respective conversion rates. Read More
During the last month 87% the quarter of a million keywords used to find were unique. The good thing about this is that it means our long tail SEO is working well. The bad news is that it makes it harder to get an overall picture Read More
Many of you will be aware that Facebook has started to push it's advertising platform in recent months, and certainly as a user of Facebook I have noticed more Read More
A few months ago, in the post Using Country Specific Domains For SEO we introduced you to the idea of redirecting half of our Irish and UK pages from Read More
This means setting up a web based business is cheap – cheaper in fact than it has ever been to set up a business. We all moan and complain about how difficult it is to get start up capital, but think how difficult it would be if you needed tens of millions to build a factory before you even made a single sale! Read More
A/B testing is great for iteratively improving web applications. I have had loads of conversations with startups who are using it to test. However, they all Read More
One of the real challenges facing us at is how best to SEO the different sections of our website that should be targeted at specific countries, Read More

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!