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The lifetime value of a customer is a commonly used marketing metric that is rarely used by health clinics. It calculates the value of the likely revenue from a Read More
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I meet with a lot of start-ups that are determined on disrupting industries with Software as a Service (SaaS) solutions.  The business plans I see increasingly depend on a level of connectedness that simply isn't there for the bulk of businesses. Read More
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Every time a search engine results page displays a snippet of one of your web pages it is an advertisement for your website. In one way it is a free advert, but Read More
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Google AdWords are great. In fact we bootstrapped RevaHealth.com for the first year using AdWords. We love the way even the smallest company can compete with Read More
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Bank in September we made several changes to RevaHealth.com to improve visitor engagement. One of these changes was to add breadcrumbs into the header of each page. Read More
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When Advanced Segments in Google Analytics were introduced just over a year ago I was delighted. Finally there was an easy way to slice our website data in more Read More
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When we first set up RevaHealth.com our business model was very similar to Google AdWords. Clinics would effectively bid for position in our featured listings Read More
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If you want some good examples of how to optimise your company’s revenue, you only have to look as far as mobile phone operators and low cost airlines. I Read More
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As a result of this our profile pages were suffering from a much higher bounce rate than our search results pages. For specific clinic types it was as much as 20% in the difference, and it averaged 10%. Read More
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In business there are plenty of levers you can pull which will affect your company’s bottom line. Often the trouble is figuring out which ones to focus your, however one of the most effective is how quickly you can recycle your marketing spend Read More
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