A new theory about consumer segmentation in Asia has emerged. It's called "Brand tribes."
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Brand Tribes
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From http://www.exigomarketing.com 5523 days ago
Eastern sun rise
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From http://www.exigomarketing.com 5528 days ago
By 2015 over one third of global companies will come from developing markets
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The Halal market booms big time
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Mobile's early adopters
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From http://www.exigomarketing.com 5614 days ago
Mobile usage is overtaking the Internet in Asia
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Bread Vending machine breaks new ground?
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From http://www.exigomarketing.com 5618 days ago
Consumer insight or new sales strategy? But is it profitable?
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Straying Tigers
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From http://www.exigomarketing.com 5627 days ago
Wandering Tiger found on poster
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Healthy Burgers?
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From http://www.exigomarketing.com 5631 days ago
Carl's Jr advertising
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Boom in Economists
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From http://www.exigomarketing.com 5639 days ago
Circulation soars for the Economist and Financial Times
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Dairy upstart masquerades in soy
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From http://www.exigomarketing.com 5642 days ago
A new company enters the Japanese dairy market: it's a rare occurrence
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Nudged into a decision
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From http://www.exigomarketing.com 5645 days ago
The emerging theories of behavioural economics
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