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8 Landing Page Bloopers: find & fix these common conversion killers. They provide a bad brand experience and lead to a poor quality and quantity of leads. Get the guide today to fix these common mistakes and start converting better! Read More

Challenged with how to plan your content calendar to ensure success? Learn how to incorporate the 'Triangle of Relevance' content strategy principle for magnetic headlines and optimized click-through rates. Read More

Learn 5 strategies for making your landing pages convert better using social media widgets and tools. Read More

In this five-part blog series on creating effective landing pages, we look at how to incorporate concepts like online testing, user experience (ux), social media and SEO into your landing pages to put together a high-converting program. Read More

A personal brand means people know who you are. A humanized brand means people care about who you are. It means people want to be where you are and do what you do. It means you can influence people and help them make better business decisions. It means you become unique and invaluable to your compa Read More

Every employee from the executive team down the line can be a conductor or narrator for your brand. Each one has the ability to impact the lives of your customers, and each can help you achieve a new level of word-of-mouth marketing. Read more in this post! Read More

Generally, the people who concern themselves with PPC advertising are online marketers and web developers. The marketers write the copy and set up the campaigns, and the web developers create the landing pages that the PPC traffic will be directed to (unless you have landing page software, in which Read More

While social media marketing is no longer in its infancy, for many companies it’s still in its growing stages – and there’s nothing wrong with that. However, if you’ve already successfully created your social strategy and have been immersed in it for some time, it’s a good idea to look at taking yo Read More

Every landing page should be designed with the explicit purpose of moving the visitor towards conversion. Some elements on the landing page will present not-so-obvious cues to the visitor that work to reassure them that they are in the right place for their needs. Conversely, there should be elemen Read More

According to a recent report by Veronis Suhler Stevenson (VSS), a private equity firm for the media and communications industry, traditional advertising (like the beer and pizza commercials) will see growth through at least 2014. VSS predicts that companies will invest over $159 billion in traditi Read More