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Market positioning is the customer’s expectation of the brand, product or service in specific market segmentation. It is basically the differentiation that business is offering – different or unique from its competitors. So by market positioning, the marketers try to create the brand image in the m Read More

Brand architecture is widely discusses in the business and companies while talking about the different brands of the same business. But the problem is that the importance of brand architecture is not properly understood. It is the method or way by which the different brands of the company are inter Read More

What is small business branding? The brand of your company is going to be the “face” of your company in the marketplace, the subconscious association of your company’s products with good quality and promises well kept, and the promise of more clients to buy your services and products in the future. Read More

If you want to know more about brand marketing, you need to glance through magazines, media, websites and other forms of advertising. Companies spend thousands of dollars on advertising their products, but are the advertising campaigns only focusing on getting people to know all about their product Read More

Do you know that you do not need lots of money to start your own small business? In fact, a multibillion-dollar beauty products company started up in a garage, when an entrepreneur decided to use some of her grandmother’s beauty recipes to make up beauty products and sell them to her neighbors. Read More

How do you view your brand development initiatives? As a cost? Or as an investment? Learn why it’s vital to the growth of your brand and success of your business to view your brand strategy as an investment Read More

If you are among many solopreneurs questioning how you can market your brand, you’ve come to the right place. Internet marketing has taken the world by storm. Gone are the days when solopreneurs would hand out flyers or brochures to make their business and services known. With the boom of technology, there is a virtual advertising niche that is literally at your fingertips. If you have decided to pave your own path among other solopreneurs, you’ll want to investigate the world of Internet marketing and article writing to drive up traffic to your website. This article will give you some great tips on how you can use Internet marketing to let your brand be known Read More

Branding taglines aren’t just for big companies or films. They are also great for startups. Like a startup pitch the written word needs to state very quickly what your startup does and will do for potential customers. They’re not as easy to create as you might think. However they are extremely important to bring understanding and direction Read More

5 secrets of building a successful brand online and offline. Learn from the most successful brands out there Read More