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Market positioning is the customer’s expectation of the brand, product or service in specific market segmentation. It is basically the differentiation that business is offering – different or unique from its competitors. So by market positioning, the marketers try to create the brand image in the m Read More

Brand architecture is widely discusses in the business and companies while talking about the different brands of the same business. But the problem is that the importance of brand architecture is not properly understood. It is the method or way by which the different brands of the company are inter Read More

When you are looking for a merchant account to grow your business, there are many things that you are required to keep in mind. One of the most important and Read More

The minute expertise became an online commodity, the Internet was suddenly awash with experts. But many Internet users have learned the hard way that not everyone is who they say they are. So how do you choose the experts from the actors? Consider these ten tips. Read More

What is small business branding? The brand of your company is going to be the “face” of your company in the marketplace, the subconscious association of your company’s products with good quality and promises well kept, and the promise of more clients to buy your services and products in the future. Read More

If you want to know more about brand marketing, you need to glance through magazines, media, websites and other forms of advertising. Companies spend thousands of dollars on advertising their products, but are the advertising campaigns only focusing on getting people to know all about their product Read More

Do you know that you do not need lots of money to start your own small business? In fact, a multibillion-dollar beauty products company started up in a garage, when an entrepreneur decided to use some of her grandmother’s beauty recipes to make up beauty products and sell them to her neighbors. Read More

The fourth quarter is quickly approaching, but there is still time to analyze your websites, and make them (especially those of them that are in any way related to the Q4 shopping season) more mobile-friendly. This post lists 8 tips on how exactly to optimize your websites for mobile. Read More

I firmly believe that the best thing small businesses and organizations can do to become more successful is to embrace and implement a focused brand development strategy. Unfortunately, there are too many businesses and organizations that either don’t understand branding, undervalue branding, or have misconceptions about how branding can help their specific situation Read More

How do you view your brand development initiatives? As a cost? Or as an investment? Learn why it’s vital to the growth of your brand and success of your business to view your brand strategy as an investment Read More