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Let's say you've done your due diligence and created your website marketing plan. Now you're eager to implement all the strategies included in the plan in order to reach your business goals and objectives. So far, so good... Read More

Have you heard of Simon Sinek's book Start with Why: How Great Leaders Inspire Everyone to Take Action? Have you read it? If not, we highly recommend you read this amazing book... Read More

How did you prepare your business for the upcoming holiday shopping season? What marketing strategies will you use to boost your 2012 holiday sales and have you planned your marketing campaigns accordingly? Read More

Social Media can significantly enhance your business’ perception. Social Media can also help your company meet an untimely demise because of the WOM amplification factor. Here are 5 keys to help you avoid the pitfalls and enjoy the benefits of social media... Read More

Organizational focus may vary across industry; however, a core set of metrics always emerge to become the industry standard that levels out the differences and enable fair comparison across organizations... Read More

Have we abandoned the American Dream? It certainly feels like we are selling ourselves shorter than ever before. Perhaps it is time to reassess our position, redefine our priorities, and re-discover what we stand for… Read More

Today I asked the question, “Do I rule social media or does it rule me?” When or how do we just “turn it off?” Read More

When you're just starting out you may wonder, "is there really a difference between traditional marketing and online marketing, I have found the answer to be both yes and no.
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Success is defined as the favorable or prosperous termination of attempts or endeavors; the attainment of wealth, position, honors, or the like. “Or the like” suggests that beauty is in the eye of the beholder. However, I think there are a few signs that we can all agree are indicators of success. Read More

The statement, “psychology and financial matters,” feels like an oxymoron; however, this statement may not be too far from the truth concerning topics such as TARP, the stock market, as well as our personal spending behaviors... Read More