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While Micro-Influencers have fewer followers, they tend to be more engaged and less expensive, making them an attractive alternative for businesses looking to advance their marketing. Find out how! Read More

If you want site visitors to return to your blog frequently, you have to give them fresh material to read. They need to know they can trust you to give them good advice and to give it on a regular schedule. You may be wondering first just how frequently you actually need to create a new blog post. Read More

Why is it that in the time a British worker makes £1, a German worker makes £1.35? One of the main factors is a misunderstanding about what constitutes "busy work" from "productive work". Read More

You’ve no doubt heard about some of the cyber attacks that have impacted large businesses and even governments in recent years. But small and medium sized businesses can fall victim to similar types of attacks as well. Strongarm is a small business that aims to help those small and medium sized bus Read More

Low sales bumming you out? Use this marketing checklist to figure out where you're going wrong, from high shipping rates to bad product descriptions. Read More

Packaging is more important than you may have realized. Share if you've been providing your customers with an unboxing experience in our poll. Read More

A brand's tagline needs to be memorable and unique but is not always able to fully describe the products and services offered by a business. Enter the brand strapline: a purely functional description of what a company does. Ensure your clients know exactly what you do! Read More

What hijacks small business owners from reaching their goals? Most often, we are the bottles in our businesses. That's why so many entrepreneurs are committed to their personal growth. Here are 10 of the best personal development books to help unlock more of our innate potential as entrepreneurs an Read More

Getting started on social media doesn’t have to be hard… especially when you learn from the best. In this interview, I asked Katie Lance to sit down with me to discuss social media, growing a business, and the key to success. Read More

For many small startup businesses, sole proprietorship may be the best business structure for them. Here is why. Read More