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We've provided advice in the past about how to improve your video marketing efforts on YouTube and similar platforms for an SEO boost and broader reach. Now we're going to talk about what you should never do on YouTube – or any other video platform, for that matter. These are the mistakes that will Read More

A content strategy sets a path to create, distribute and track the usage of content in relation to the buyer’s journey and the marketing touch points in the sales funnel.

Some experts think content strategy should be separate from content marketing strategy, but for the sake of simplicity we can Read More

Try out this guide from The Business Backer. It’s a straightforward yet detailed guide to performing that most daily of chores: composing the perfect business email. Read More

How can small businesses take advantage of the opportunity Instagram offers? We asked small businesses with outstanding Instagram accounts for their tips. This is what they said. Read More

Only 0.07% of business receive VC, a highly publicized form of equity financing. So, how do the other 99.93% of businesses obtain the capital they need to grow? Read More

“The purpose of middlemen in the marketplace is to provide time and place utility.” I remember the light bulb going on in Economics 101 when my professor said that. Suddenly, I understood the concept of added value. Someone had to get the product to the customer. Read More

Well known and highly respected entrepreneurs and business leaders around the world share their wisdom every day via blogs. Here are five of them. Read More

The best financial advice tends to apply to pretty much everyone. You don’t need a spreadsheet of pros and cons and complex scenarios. What you need is a rule of thumb. There’s no shame in using one-size-fits-all advice. Here are a dozen shamelessly simple money rules of thumb. Read More

Frustrated business owners may think PPC is not ideal for their business because they tried a couple of techniques and failed. If you identify with this frustration and don’t know where to start, you’re in luck, today! Learn from these mistakes to improve your PPC campaigns. Read More

As with video gaming, there are several levels of brand success, and there’s one level that will drag you down. Read More