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In the past few years, freelancing has become an increasingly popular option over traditional 9-to-5 jobs in the worldwide work landscape because of its convenience. In fact, according to a survey released by Freelancers Union and Upwork in 2017, the freelance workforce grew at a rate three times f Read More

As your business and your customer base both grow, your customer service endeavors will have to grow with them. If you can’t afford to increase the staff of your customer service department, there are a number of tools that you can use to aid the staff you do have with their daily tasks. Read More

If your company is using social media, you’ve probably got someone in charge of it all. Perhaps one or two of your people handle everything, including promoting content, monitoring activity around your brand, responding to customer questions or complaints, curating industry-related news and trends, Read More

Here are 4 of the most common challenges you’ll encounter running your own business and proven tactics to help you overcome those challenges.

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Just like any other digital marketing initiatives, content marketing requires constant analysis over time, looking for new trends and insights that can streamline your strategy and ensure the success of your campaign.

Here are seven content marketing trends to watch out for in 2018. Read More

Majority of the blogs die within 3 months of the launch because of lack of website traffic.

If you’re one among them who are struggling to get more search traffic, I have a quick tip for you: build high-quality backlinks or have an effective backlinks strategy as soon as possible. Read More

A business logo is more than just a name or symbol. It represents the identity of your entire business, which is why having a strategy around business logo is very important. Read More

There is no doubt that a social media marketer has to devise numerous ways to catch the attention of his audience by implementing the most innovative and creative ways. Read More

Are you a leader who is prepared to transform corporate culture effectively? Don’t let your company’s culture shape itself — it most definitely won’t be how you envisioned it.


Transforming corporate culture is becoming the catch-phrase in brand development. It is something people often say b Read More

If you don’t have relevant keywords, you won’t be able to get high rankings in search results. Here, you’ll discover how to find the right keywords for your eCommerce store and learn how to implement them on your site. Read More