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Wish you could make powerful connections, create differentiation, and establish credibility? You can! But it will take some work, flexibility, and a commitment to consistency. Here's how to get started: Read More

Whether you’ve been in business for years or are just getting started, running your office as efficiently as possible is likely to be pretty high on your list of priorities. An efficient office means happier and more productive employees, less mistakes and, hopefully, higher revenue. Read More

The essential business tools for every entrepreneur below feature a list of useful business tools for entrepreneurs and small business owners. Read More

Sales is like the old story of the hare and the tortoise, it is not the fastest that wins.  Slow down, and focus on winning not getting there fast.
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Ahead of World Mental Health Day on the 10th October, DPG Plc has investigated the attitudes to mental health in the workplace and found there is still stigma. Read More

Sales success is predicated less on how cool or dazzling a product is and way more on how much a customer feels the product (and the company selling it) can help them succeed. It’s all about the customer; their success generates your success.

To help you enhance your chances of success Read More

Back in 2015, Nielsen wanted to determine why people purchased specific products. What did it find? Was it urgency, testimonials, color?

Nope. It was brand name. Read More

It’s easy to get caught up in the day-to-day of running a business. I’m sure it’s commonplace for many of us who run a small business. We wear a lot of hats and we’re pulled in a dozen directions. It’s time to come back to center and focus ‘on’ the business. Read More

The best example of marketing evolving is to consider that the original 4Ps of marketing are now 7Ps of marketing. The additional three elements add an extra layer of depth to the digital marketing mix. Read More

Urban Clap recently increased their app installs rate and lowered the cost involved by nearly 33% with Instagram ads. Many other companies are trying to strike the right balance in CPI and CTR without a huge budget. To understand what is required for lower CPI and CTR, evaluating the Instagram-driv Read More