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With burners and beakers, flasks and funnels, the Social Media Lab scientists set out to conduct experiments and get answers - even if those answers challenge our preconceptions. Read More

In my role as advisor to small businesses, I often think of the old joke, “In a bacon-and-egg breakfast, the chicken is very involved, but the pig is committed.” Some business owners claim to be committed, but seem quick to look to someone else to make the hard decisions, or some external factor to Read More

Backlinks refer to the link that a blogger gets when a website is linked to another web page. Therefore, the more a page gets links, the more it gets a higher rank on the major search engines such as Google and others. Read More

This is probably the one and only cartoon I’ve ever done that was totally written by someone else – my lovely wife.
She was telling me about some team building exercises at work and I made a joke about a fight breaking out in the middle of them. Then my wife said “I’ll team build you!”
It was so Read More

Video content is a marketing weapon for small businesses on social media. It's one of the most versatile tactics content marketers can leverage. Here is a list of online tools you can use to create video content for your audiences. Read More

Everybody knows it…

Your ability to make the right decisions without wasting time has a lot to do with how successful your business will be.

So what’s the process for making this possible?

The first part is having something to compare opportunities to when they appear. Read More

New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent.

This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Read More

Do you know how to turn your hobby into a self-sustaining, profitable business? This infographic highlights how to turn your hobby into a profitable business venture. Read More

Social media marketing has a new king—Instagram. With over 400 million users and a rate of engagement trumping that of both Facebook and Twitter, it’s not at all hard to understand why. If you’ve visited your Facebook newsfeed lately, chances are you were flooded by so much noise that you forgot wh Read More

Is workplace gender equality on the horizon? Depends on who you ask. According to most of the 375 women entrepreneurs surveyed for the 2017 Bank of Read More