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The future of your organisation is dependent on good leadership. Leadership consists of innate character traits and other behavioural qualities that can be developed by specialised training. Read More

André Roque, co-founder of Homeit, asks if the Sharing Economy can survive?
What does the future hold? Read More

Ally Yates, author and expert on Behaviour Analysis, discusses the importance of persuasion and influence in business. Read More

We all want to drive traffic to our blogs, but what are you doing to keep readers on your blog once they're there? If your strategy is to provide them with high quality, relevant content, great, but you also need to create ‘pathways’ around your blog, to keep readers consuming more content. Read More

The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends. Read More

The myth of the "millennial segment" makes a mockery of just about every principle of marketing segmentation. Read More

In this video, I discuss exactly what the term, "SEO friendly" means so you know when it comes times to hire a web designer. Many people assume an SEO friendly website will automatically help my website rank higher, it will not. Watch this video to gain insights on hiring your next web designer a Read More

In case you hadn’t noticed, the world of business is becoming more and more a “gig economy.” This simply means that the number of people with a long-term single-employer agreement is going down, and the number of short-term contractors and freelancers is going up. It’s good for professionals, who g Read More

Starting a new business is a long, hard process, and I can’t blame any founder for looking for shortcuts. I’ve taken a few myself, and I know how much work they can save, as well as how painful some can be in retrospect. When you are trying new things, there are plenty of new problems to go around, Read More

This is a roundup post from Sharon Hurley Hall on the Optin Monster blog.
Are you worried about making a content marketing mistake that tanks your content strategy? You should be, because content marketing is a crucial part of attracting and retaining your customers, so getting it wrong can be co Read More