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A good logo helps make that crucial first impression on a customer. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. Here's a useful video with 10 tips to help you get a great logo for your business. Read More

Generally, customers aren't honest about what really motivates them to buy so you have to use strategies to sift through the fibs and find the truth in order to make informed decisions for your business based on customer feedback. Here are some tips for doing so. Read More

Voice-activated assistants with artificial intelligence are moving from the home to the office.

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Most successful small businesses owe their growth and success in large part to strategy and strategic planning. Success is accomplished through a combination of strategic thinking, planning and management. Adopt a strategic approach to business operations to clearly define your direction to success Read More

Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More

You don’t need to start your business in a big startup capital like the Silicon Valley or New York City in order to be successful. According to a new list from Entrepreneur and Livability, some of the best cities for entrepreneurs are actually lesser-known towns. Read More

We've provided advice in the past about how to improve your video marketing efforts on YouTube and similar platforms for an SEO boost and broader reach. Now we're going to talk about what you should never do on YouTube – or any other video platform, for that matter. These are the mistakes that will Read More

A content strategy sets a path to create, distribute and track the usage of content in relation to the buyer’s journey and the marketing touch points in the sales funnel.

Some experts think content strategy should be separate from content marketing strategy, but for the sake of simplicity we can Read More

Try out this guide from The Business Backer. It’s a straightforward yet detailed guide to performing that most daily of chores: composing the perfect business email. Read More

How can small businesses take advantage of the opportunity Instagram offers? We asked small businesses with outstanding Instagram accounts for their tips. This is what they said. Read More