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“The purpose of middlemen in the marketplace is to provide time and place utility.” I remember the light bulb going on in Economics 101 when my professor said that. Suddenly, I understood the concept of added value. Someone had to get the product to the customer. Read More

Well known and highly respected entrepreneurs and business leaders around the world share their wisdom every day via blogs. Here are five of them. Read More

The best financial advice tends to apply to pretty much everyone. You don’t need a spreadsheet of pros and cons and complex scenarios. What you need is a rule of thumb. There’s no shame in using one-size-fits-all advice. Here are a dozen shamelessly simple money rules of thumb. Read More

Frustrated business owners may think PPC is not ideal for their business because they tried a couple of techniques and failed. If you identify with this frustration and don’t know where to start, you’re in luck, today! Learn from these mistakes to improve your PPC campaigns. Read More

As with video gaming, there are several levels of brand success, and there’s one level that will drag you down. Read More

Talk about the best onboarding experience ever. Look around the internet and you’ll find plenty of stories regarding onboarding experiences that are great and some, downright horrible. And in fact, more often than not, employees go through a horrible one.
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The reign of the phone book is long over – when people search for your business today, they do it online.

As a local business owner, you know a website is a necessity.

While social media marketing can be a powerful tool for building awareness, and old-fashioned advertising still has its place Read More

Customer acquisition is one of the primary objectives of a marketing campaign. SaaS and E-Commerce businesses spend their most of their budgets to stay ahead of their competitors in the race for acquiring new customers. But what is the return generated by every unit invested in a marketing program? Read More

Watch this story of Johnny Crestt about his journey into entrepreneurship and self-awareness - as told by Gary Vaynerchuk and James Altucher. Read More

Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More