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A lot of first-time business owners are simply unprepared for what to expect their first year, and that leads to their own demise. But if you can survive the first 12 months, you have a decent shot at long-term success. Here’s what you need to be aware of if you’re planning to launch a business thi Read More

Owning a business is as rewarding as it is challenging. Learn seven of the most trying small business challenges all entrepreneurs will face. Read More

Live video is something you must add to your marketing strategy in 2017 and right now the two biggest platforms are YouTube Live and Facebook Live. But which one is right for you? How do they stack up against one another when we compare feature by feature. Find out is this edition of Learn to Live Read More

“Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both. Read More

In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that Read More

Pursuing social media without a solid website is like training for the Boston Marathon wearing flip flops. You may be able to run for a little while, but soon enough, everything is going to fall apart. If you want social media to work for you, your website cannot suck. Read More

If you’re not seeing the traffic you think you ought to on your blog, there’s a good chance you’re making a few of the following errors. Not to worry; plenty of WordPress publishers make these mistakes, and they’re all completely remediable. You just need the cure. Read More

Maximizing income is top-of-mind for every small business owner, but if you’re paying for software or apps to help run your business, you could be throwing money away. Google offers several products that can help you do more, market better, and attract more customers—all for free.

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Results from the latest National Federation of Independent Business’s survey of 619 NFIB members on small business confidence showed a dramatic spike in optimism—NFIB’s index rose to 105.8, the highest it’s been since 2004.

Why the spike in small business confidence? What does it mean for the ec Read More

Evergreen content brings an incredible ROI and its timelessness is key to building a brand image that implies professionalism and trust.

If you'd like to boost your content marketing strategy, bet on evergreen content. Read More