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True to the title, this article describes how to better...entice your customers your way with deeper content marketing strategies and a knowledge of how to appeal to your audience. Better yet, it even works in a ton of references to the movie Groundhog Day, which makes the whole thing funnier (and Read More

We’ve collected these display advertising statistics from a variety of sources. If you’re unsure of the differences between the different types of display advertising, there’s an explanation beneath the statistics. Read More

If your business encounters disaster, how should you respond? One successful entrepreneur shares what he did right, and where he went wrong. Read More

Have you created a content calendar for 2017 yet? If not, the time is now. In this post, Elna Cain shares the why, the how and a bunch of tools to help you along the way. Read More

It can be frustratingly difficult to predict when a seemingly warm lead will suddenly go cold on you. Sometimes, there’s an obvious mismatch the very first time a prospect visits your website. Other times, you might hit a dead end only after you’ve spent a huge amount of time and resources nurturin Read More

You already know the many benefits of having customer data easily accessible and usable for any number of activities. But, what can you do to protect your customers’ sensitive information online? Here are five tips that you can use now to protect your data from hackers. Read More

User onboarding can be a great way of reducing support queries. Here we look at four questions to ask to see if you're truly ready to take on the challenge!
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Can you really create brand awareness on Twitter or gain profit by organizing a Twitter Chat?
Well, the answer is a big “YES!” A Twitter chat (or commonly known as a “tweetchat”) is when a group of people talk about a certain topic using a designated hashtag. Read More

One Page, sometimes referred to as Single Page web design, is an interesting way to have your business details in one place. This type of website is particularly useful for highlighting a specific product or service. You could therefore use a One Page template to inform your viewers immediately of Read More

Every January, millions buy into “quick fix” weight loss scams … and many marketers suffer from the same distorted thinking. Read More