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For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer pers Read More

Technology can make content marketers more productive and accountable. But too often we overlook the old-school systems, processes, and resources to optimize our content marketing engine. Read More

There are a multitude of use cases for VPN's. From increased security and avoiding surfing history being logged to marketers who need to test tools from different locations. This post covers some of the best VPN's - whether you need one for personal or business use. Read More

Instagram limits us to one solitary link in our bio. That's not much to work with but these tools provide a simple way to get more use out of our Instagram bio's. Read More

Along with a business strategy, the following five tips will lay the foundation for business growth. Read More

Do you know how to cleverly market your new business? This article features some of the best ways to easily market your new business to reach potential customers... Read More

How to Find the Right Approach to Online Marketing

There are a lot of different ways to approach online marketing, but finding the RIGHT approach to online marketing can often be elusive. Read More

To help you better understand how explainer videos can elevate your brand, we spoke to Alex Safavinia, the Creative Director and CEO of Kasra Design. Read More

5 ways to effectively promote your content on social media websites. Digital content creators: Learn how to get your content seen and shared, a guide Read More

The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. Customers have come to Read More