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If you want to sell people anything – a product, a service, an idea, or a free subscription – you have to begin by appearing credible.

First impressions count. The look of your site makes a difference. The words you use make a difference. The purpose and path are also important. A well-organized Read More

Vaping Franchises are not going to be on my recommended list of franchises to buy. Can you guess why? Are E-Cigarettes safe? Better read this. Read More

Video production today is what billboard ads were yesterday. After all, a picture is worth thousand words. Are you using videos to market your business? Read More

Despite the myriad of social media sites, history proves that more is not always better. Here are my top three takeaways as you consider the best channels for your business. Read More

If you are a business manager or leader, it is important to stay ahead of the game in your niche. It can be all too easy to become stuck in a set way of thinking and carrying out business processes, yet being flexible and adaptable to change is essential if a business is to thrive in a changing mar Read More

Posting a lot of great photos? Get your Insta account working for you with these 7 easy ways to make money on Instagram — keep reading. Read More

Investing in entrepreneurs and startups is a fun but different world from investing in conventional stocks, bonds, and commodities. First of all, it’s more of an investment in people than in a business, since the startup is usually an idea barely half-baked when they need your money. Secondly, the Read More

The marketing strategies that make up the promotional mix are:
- Advertising
- Public relations
- Personal selling
- Sales promotion.

Learn in this post how to use promotional mix to boost your business. Read More

You wouldn’t wear the same suit you wore ten years ago. You wouldn’t display the same advertising as you did five years ago. Times change, and how people use the Internet changes. Your website should change, too. Read More

There are many ways you can go about promoting your content. To help you get started, we asked 60+ well-known experts to share their favorite content promotion strategies. Read More