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We all have our personal pet peeves when it comes to customer service. (For me, it’s when a server asks, “Are you still working on that?”) But some customer service annoyances are pretty much universal — and according to a survey reported in MarketingProfs, these are the top 5. Is your business doi Read More

After many years as a mentor to aspiring entrepreneurs, and an occasional angel investor, I realized that new venture founders all seem to stumble on similar pitfalls, despite my best efforts to steer them to smoother routes. Of course, I would never say never, and passion does overcome many obstac Read More

Charge per hour or per project?
This question seems to bother a lot of small business owners and freelancers.
Here is a comparison of the two billing models.
The decision is yours. Read More

Do you want to be better organised, get more done each day, have more time for yourself, or just feel more in control of your life? Take a look at these ten common time management mistakes and see if you can improve any bad habits you may have. There is always room to improve! Read More

Among the dozens of social networks, LinkedIn and Facebook are the most potent lead generation platforms. Compared to others, these two networks provide marketers with better tools and targeted markets for lead acquisition. Read More

Despite what people say, competition is good.

A market without competition signifies a stagnant one. As a result, there’s no money to be made there. Also, competitors help you understand the landscape of the industry. Finding out what they’re doing will help you develop your campaigns and strate Read More

Should You Be Using Videos on Websites? Find Out Now!

Using videos on websites and blogs is essential, but understanding the Pros & Cons of Having Video on Your Site or Blog can be even more important.


Marketing videos are not a new thing, but they are definitely evolving and exponentiall Read More

Understanding your target market’s consumer behaviour is crucial to the success of your business. Google Analytics is a popular free tool that will help you learn where your traffic is coming from, the pages they are visiting, and how long they are staying.

It is a double-edged sword in that you Read More

According to one study, at least 70% of Instagram users have sought a company out through the platform while 62% follow at least one company profile. Mastering Instagram is thus a highly vital aspect of your social media marketing efforts. Read More

Lead generation is very important in all business, small or large. This Marketing Eggsper round-up includes a collation of posts all about lead generation — using analytics, case studies, internet marketing ecosystem, welcome emails, tele-verification, social media tactics, closing web leads and mo Read More