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Putting more thought into the user experience of your website has a wide range of benefits for small business owners, since the more you understand how people use your site, the better you can create pathways to conversions. Read More

Business owners can be tempted to cut corners by doing DIY projects, and many times this can be a valid strategy. However, in the event that they should really go with a pro, DIY can be potentially harmful and set them back. Here are some rules of thumb to help determine if DIY should be tried. Read More

A hashtag campaign is not only a cost effective marketing tool for small businesses, it's also fun to manage and promote. Within three steps, you can create the groundwork for your own campaign and use it to get insight on the engagement of your digital following. Read More

Could offering more language support be a boon to the organization of your small business? Depending on the demographics present in your area, it may make a lot of sense to offer an increased level of support to bilingual clientele. Read More

While the credit market for small business owners in the wake of the great recession has seen traditional loan options evaporate for all but mid to large businesses, there are other options that can allow businesses access to financing, which can help them grow when properly managed and allocated. Read More

When picking a business partner, you are making a major decision that will affect the future of your business. That's why you should probably steer clear of these three personality types. Read More

Small business owners with bad credit have financing challenges which make it more important that they pay attention to their cash flows. In order to protect the health of their businesses, they should never make assumptions regarding their financing. Read More

Inertia in the workplace refers to the series of habits and actions that you and your employees can fall into, becoming comfortable with a routine that can be destructive to overall productivity. It's important that small business owners know how to overcome this negative force. Read More

One of the most common areas where businesses lose money is through mismanaged marketing spending. There are a few pitfalls that can quickly siphon away a budget, but the biggest is probably a lack of targeting. Read More

We've all been there; the feeling of distraction, the doubled amount of bathroom breaks and staring into space that can accompany a Friday afternoon. Still, you don't have to let these days go by without getting things done. Read More