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The cost of design on business projects can often be relatively high, which is why small business owners interested in keeping costs down should use these tips to minimize confusion and turnaround time. Read More

Optimism levels reported by the NFIB are the highest since 2007, but what does this really mean for business owners and the economy? Read More

Changing the branding of a business has the potential to be a powerful step in the right direction or a major flop. Knowing the lay of the land when it comes to the market and their demographics can help business owners avoid making a major misstep for their brand. Read More

A business's number one resource is its employees, and turning them into passionate brand advocates can add to their value in a very appreciable way. Read More

The difference between successful and cost effective marketing and a series of near misses is often the effort put in to targeting and customizing the message that finally reaches a decision maker. Read More

Inspiration has the potential to be highly contagious in a small business setting, which can not only be a great thing for productivity, but also building a positive relationship with the community around it. Read More

With controversy over whether organic reach is being killed on social networks in order to force paid ads, business owners are increasingly having to decide for themselves if paid reach is worth it or not for them. Read More

Treating interns well is important not only because it is the right thing to do, but also because interns can add a large amount of value to a business over time as cost efficient workers and eventually as employees with built in training. Read More

When competing for business, it pays for small businesses to have a clearly defined value proposition that makes it clear to potential clients what separates their quality and processes from the competition. Read More

Employee social media accounts have the potential to reflect very negatively on the businesses where they work. A social media agreement can help prevent this, but there are also a few things that business owners may want to look out for when making hiring decisions. Read More