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It's the EPITOME of businesses, marketing and advertising gurus everywhere. It's the apex of branding...having a company catchphrase become part of the national lexicon, language and culture.

In 1980s America, two companies hit the JACKPOT thanks to two great catchphrases and two little old ladies Read More

There's an old adage that "The Customer Is Always Right!" But, de-facto, that means that we as businesspeople are ALWAYS WRONG!

It's a policy that makes a mockery of us as business-owners, professionals and human-beings! Ir takes away our rights and dignity!

So, what's the answer Read More

Learn about the different types of bankruptcy, from Chapter 7 to Chapter 11 to Chapter 15. A look at different bankruptcy options for businesses and individuals Read More

Think your boss doesn't know what you're up to and where you are? Guess Again!

And as an employer, here are 5 tools to make sure your employees are where they are and doing what they say they are Read More

Japanese soldier Hiroo Onoda spent 29 years of his life thinking WWII was still raging...and he fought on! Perhaps never in modern history has an episode contained so much misinformation, miscommunication and ignorance of "The Writing on the Wall!"

Business lessons from this historical episode abound.. Read More

When I was in college I ran a typing service. This was back when most people wrote rough drafts in longhand and typed the final drafts onto a computer...whic Read More

I promised Susan Oakes a couple of days ago to post this article from a blogger I always enjoy reading, Sonia Simone of Copyblogger, in response to Susan's post "Your Customers Have The Need But Do They Have The Desire?" Check it out on her blog, M4B Marketing, or here at BizSugar posted about four days ago. In the post, in turn a response to another post from Stoney deGeyter of Search Engine Guide, Susan argues that "You need to work out the difference between those customers having a need and those that actually have a desire to take action." Susan is definitely right as far as she goes, but Sonia takes it one step further. Those customers with a "desire to take action" may just be the tip of the iceberg!
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How important is sharing small business news with your network of connections and what are the best ways to go about it? (This applies to BizSugar members, of course, but also to anyone else who uses social media.) Sharing small business news or other information of value is a form of marketing whether you realize it or not. See also the video from Greg Fry of Bloggertone, whose posts appear regularly here on BizSugar.com in this latest edition from our BizSugar blog. Read More

Is your company devoted to environmental conservation and a greener future? Will going green help your business on the marketing front? Check out the success story of this business Read More

They've told you there is NO WAY you can succeed!

In 1990, they told James "Buster" Douglas, a 42-1 underdog and challenger the same thing as he entered the ring with the monstrous, mythical and undefeated heavyweight champ, Mike Tyson.. Read More