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Plenty of new B2C and B2B blogs are launched every day and the sheer volume of content makes standing out increasingly difficult. My personal experience as a B2B Marketing pro, is that blogs can be one of the most effective ways create connections with prospects and customers through useful content. However, that content will go unnoticed unless you promote it. To that end, here are 12 tips for marketing a new blog Read More

Getting customer feedback may be scary at first but is is vital for marketing success. Without feedback it is really difficult to improve as no matter what you think you will always be a little subjective. After all it is personal as it is your business. To make this area less scary and personal,try asking yourself these two questions Read More

Why you should be using press releases as part of your marketing strategy and a quick cheat sheet on how to get it done Read More

We all want to show up on the front page of Google, Yahoo, and Bing, but search engine optimization needs to be natural. SEO takes time and work, not quick, sneaky, black hat fixes. Here are 5 black hat techniques every business should avoi Read More

Selling and Marketing Yourself Means Spelling Out ALL of the Benefits, Advantages and Value to Your Prospects and Customers!

Join me for a serious, though weird and irreverant, look at these principles.. Read More

Have you ever run across a spelling error in business communications and made a judgment about the company? If you view spelling as a big hassle, read this post to discover how it could be hurting your business Read More

Could Boise, Idaho, be the new hot bed of small business growth in the U.S. Why not your home town no matter how large or small? Search giant Google claimed in an early post of its new small business blog that an estimated $72 million had been generated by business in Idaho using its online advertising tools and sited other recent reports on the growth of small business in Boise as the reason for a recent visit. How are you using the tools of the Internet to leverage your small business in your own home town? We would love to hear your story. Please leave it in the comment section below. Read More

Could a deal reportedly being hammered out between Google and Verizon spell trouble for small businesses marketing content online? One news report (in the New York Times) claims the agreement could allow different tiers of service for content providers. The story claims "Google and Verizon, two leading players in Internet service and content, are nearing an agreement that could allow Verizon to speed some online content to Internet users more quickly if the content’s creators are willing to pay for the privilege." Could this mean having to pay an Internet provider for faster loading of your content, something likely to benefit larger companies with deeper pockets? Google is denying some of what has been reported and both companies claim the move won't affect the level playing field enjoyed by all content providers and users (including small businesses and their customers.) What do you think Read More

Some graphic evidence compiled by the Huffington Post which demonstrates how bad the current unemployment situation is in historical context Read More

Perhaps never before in business has anyone been able to succeed so much by using so little!

Lessons abound from this 80s television classic. It's about resourcefulness, wit, improvisation, bootstrapping, and making the most out of limited resources.

Learn to succeed...the MacGuyver Way Read More