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There are many important reasons why doing business under a DBA (Doing Business As) name could be the right decision for your business.We'll help you understand what a DBA is, explain why you might consider using a DBA for your business, and provide key insights to help you file your DBA name in an Read More

Great marketing doesn't happen by chance. Marketing psychology can give smart marketers and business owners a competitive advantage, by optimizing marketing strategies and tactics in ways that intentionally and proactively influence people's behaviors and decisions. Here are 5 powerful principles o Read More

You must develop a strategy to recession-proof your business, and you should do this now. As the economy takes a deeper dive, it will be much harder for you to timely respond and keep your business afloat. Don't panic. Here's a look at what your small business can do to respond appropriately in tim Read More

Whether your business is an experienced remote team or new to the game, remote work always poses unique challenges. Here are three of the most common challenges managers and companies face when managing remote teams and ways you can overcome those challenges. Read More

Whether you’re a business owner, marketer, or designer, you should understand logo design trends because a logo is the visual centerpiece of a company’s brand identity. If your brand isn't as strong as it could be, consider a redesign - that just might be what's missing to grow your business. Read More

Are you giving your packaging design the attention it deserves? You may have an awesome product. But, it’s your packaging that does the selling. Here are the 9 biggest 2020 packaging design trends that are accessible, attractive, and easily adapted for any business.
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When we are given a gift, of whatever magnitude, we feel a sense of indebtedness to the giver. How can you adapt this important psychological principle to improve your marketing and sales? Use these reciprocity marketing strategies now to get and keep clients and increase revenue. Read More

Most small businesses do a poor job executing strategies on social networks. Advertising is expensive and doesn't work for most. So if you can’t effectively advertise on social networks, what can you do?
Content marketing offers a powerful answer.



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The best way to earn the loyalty of customers and prospects is to make them commit to something. People prefer to be loyal and consistent with a choice they previously made. Use these proven commitment and consistency strategies to retain current customers and win sales. Read More

We all want what we can’t have. And we flaunt when we have something others don’t. While economics may lay down the foundational laws of supply and demand, marketing can use scarcity to manipulate the variables and win big. Here’s how you can use scarcity marketing techniques to increase sales. Read More