A competitive analysis is an assessment of your key competitors' strengths and weaknesses and a strategy to identify opportunities and threats that can help you outperform those competitors. Here's how a competitive analysis can improve your marketing.





Comments


Written by lyceum
97 days ago

Ross: I am pulling your leg and bit, and play the devil's advocate. Of course I have so called "competition", or substitutes for my services as a new media advisor! ;) But I don't think of them as competitors, per se.

All the Best,

Martin



Written by lyceum
97 days ago

Ross: What should you do, if you "don't have" any competitors? ;)

Best Premises,

Martin



Written by RossKimbarovsky
97 days ago

You should be concerned. That would mean either the market you're in is too small to be of interest to others, or you're trying to create a brand new market (which is very difficult to do). Most entrepreneurs deceive themselves if they think they have no competition.



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