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On a recent call-in to the US TV show Fox and Friends, Donald Trump was asked to rate his communications. Unsurprisingly he rated them highly. Far be it from me to advocate for Trump, or any other politician, but perhaps he has a point. Read More

‘Content is king'.

I have a sneaking suspicion you may have heard this once or twice, or maybe a thousand times before. Read More

How much do copywriters charge?

This is a question many first-time clients ask. As with any product or service, most people like to know a price upfront. Shouldn’t there be a general market price for website, brochure, blog, or email content? Any astute business that properly manages its overhea Read More

Which technology ‘assembled all man on one great place, whence they can see everything that is done and hear everything that is said and judge of every policy that is pursued at the very moment when these events take place’?

Which technology ushered in ‘a new organisation of society – a state of Read More

It doesn’t take much these days to fall foul of public hostility – more often than not on the basis of rumour and gossip rather than concrete fact. Read More

Imagine life without the internet. Where would we be?

For many, the internet is so vital that we simply can’t live without it.

In 2016, the United Nations passed a resolution declaring internet access as a basic human right. Read More

When it comes to promoting copywriting services, the issues of business ethics and integrity are seldom mentioned. Read More

Many years ago the English philosopher John Austin wrote a brilliant book, ‘How to Do Things with Words’. He introduced the notion of speech acts. For him a word is an act. Read More

Every business wants to succeed. That’s why you’re in it, right? You’re in it to win it, searching for the key to success. Success is there to be unlocked, but what does it mean and how do we measure it? Read More

Whether you absolutely love or utterly despise the most wicked of holidays, there’s no denying that Halloween is a marketing goldmine of epic proportions. Read More