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Arguably, social media is the best thing that happened to online marketing because of its ability to reach millions of people globally. In many respects, social media is another PR channel and if you are serious about making social media work for your business, incorporate it into the everyday life Read More

Making and keeping customers happy has benefits that stretch beyond simply having satisfied patrons. But with thousands of customers (and millions in some cases) to cater for, how do you easily manage, keep in touch and generally make them happy? Below are some of the best CRM solutions for your sm Read More

That video is the future of content marketing is not an overstatement because video has been one of the most important means of business marketing since the advent of television. The infographic below highlights the increasing importance of video marketing, interesting YouTube stats and why your bu Read More

The word blogging and blogger is still very much popular especially amongst young people. But there are some serious misconceptions about blogging and making money online through it. The infographic below offers some good points about common blogging mistakes bloggers should always try to avoid. Ch Read More

No doubt about it, the Internet is a billionaire business and it has made a number of young people billionaires within a short period of time. Do you know how young entrepreneurs are making good names for themselves in tech and internet entrepreneurship? Below is a list of the world's under40 tech Read More

There have been questions about whether Instagram marketing will be appealing to brands and marketers since the social media platform rolled out its advertising programs. Instagram is an online community built on the power of visual storytelling. But will be more appealing to businesses and markete Read More

Google Adsense offers a great way to monetise a blog or website and start making money online. But something can just go wrong anytime and Google will shut or ban your Adsense publisher account. So many bloggers have had one or two bad experiences of using Adsense because of alleged click frauds an Read More

There is a huge difference between starting a small business and actually making it successful. I was once told that anybody can start a business, but it’s only the ‘best’ one – the passionately motivated and dedicated one – that stands a better chance of making a business successful. Also, there i Read More

No doubt about it, everyone wants to be at the top of the Google SERPs. But getting there is not as easy as some people may have thought. It’s a process that changes constantly because Google updates its ranking factors periodically. Below are 3 essential user metrics that make a difference in Goog Read More

Everyone knows that content marketing is an integral part of modern business marketing. But it’s not just about marketing; the most important thing is making content marketing work for your business success. Below are four key types of metrics to keep an eye on if you truly want to have a proper un Read More