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We all know it takes a lot of passion to found a startup. The real question is, however, is passion enough? We asked 13 young entrepreneurs if there was more to their success than simply the drive to succeed. Read More

Content marketers have to worry not only about creating great content, but how to create on-page SEO the search engines love. Here are some tips from Gini Dietrich on how to do it. Read More

Do you have an old sales approach? Bridget shares her latest experience with a door-to-door sales person and what you can learn from it. Read More

Here's a recap of a Boston restaurant study that investigates Yelp review fraud. It describes the types of reviews, reviewers & other patterns that trigger Yelp's review filter. Read More

We tend to think of Twitter as a tool used primarily by the masses and by companies trying to sell to the masses. But it turns out that 77% of world leaders have a Twitter account, according to Twiplomacy. Given the democratic nature of Twitter, using the network can be an effective way for leaders Read More

Share-worthy content is more than just a standard blog post or a well-written web page. It's content that engages, entertains or informs your readers. Read More

Wondering why your startup is being ignored by the press? It may be a for a good reason.
In an effort to help you get the most out of your communication efforts, I’ve outlined five common PR mistakes that startups often make. Keep this list of don’ts in mind, and make sure your company avoids them Read More

What's special about Social Sundays (#SocialSunday) at SMMInsights? We specially curated these articles over the past week and only pick the articles that are in line with our marketing philosophy and the interests of our readers.

We only share useful content; they come in forms like checklists, Read More

Franchisees who enter franchising from former careers or projects that have now come to an end, or even those who operate their franchise as semi-absentee supervisors with other life obligations, can attest to the value of investing in oneself through business operation. Read More