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Would you buy a product you cannot see that hasn’t got a name? Exactly. Still people believe they can succeed on social media by branding themselves that way. Read More

The case for why you should hire an outsider for a manager position in small business - internal conflict, lack of fresh ideas, loss of talent. Read More

A geo-targeted Internet marketing strategy works by recognizing the IP address of the website visitor and tailoring the experience based on location. Read More

As a company's customer service presence grows on social media channels, does "Customer Service" become part of "Marketing" - or the other way around? Read More

Almost anything you are currently doing can be delegated or outsourced.

Doing what you’re not good at or what you can pay someone else to do for much less than your hourly rate, is draining the life out of you holding your business back. Read More

In general, small businesses do not have large amounts of money to place big ads that will reach a huge audience. Therefore, small businesses are better suited to conducting small marketing campaigns. Read More

The JOBS Act can be seen as both a blessing and a curse for entrepreneurs. What you should know about the American Jobs Act? Read More

Do you know who your target market is? Your real target market? I am tackling this question with my business and have come up with a few insights on how to find it.


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When talking to small business owners, a couple areas of concern always come up. Growing social media presences seems to top the list. Another one: How to increase sales in this economy? But one area of focus that rarely comes up is media outreach. Read More

For me, knowing that I wanted to be an entrepreneur was the easy part. Figuring out what I wanted to do was the hard part. I read books and looked online, but I didn’t truly understand all of the different opportunities that were out there. Without knowing what to search for, I was lost, and many w Read More