Would you buy a product you cannot see that hasn’t got a name? Exactly. Still people believe they can succeed on social media by branding themselves that way.
Covert branding works against you
Posted by
CatarinasWorld under Social Media
From http://catarinasworld.com 4218 days ago
Made Hot by: cherry93 on October 7, 2012 8:19 pm
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Comments
4218 days ago
I think the tradition of anonymous posting started with personal blogs and similar means of personal online expression where some wanted the opportunity to share their feelings and perhaps get some feedback on their thoughts from others without necessarily jeopardizing career or other traditional social connections by revealing their true identities. Obviously, use of blogging and social media for business is a very different matter and must be handled accordingly for the reasons you've outlined.