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How can you conduct market research for a product you cannot yet show to consumers? Here are three ways to do it right - read on. Read More

Views, likes, votes, pins, shares on Twitter, Facebook, Pinterest and other social media sites are termed as Social Signals. These signals reflect how much is your brand being talked about by consumers and how much your SERP (Search Engine Results Page) ranking is improving. Read More

Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list + hygiene tips for keeping only engaged subscribers on your list. Read More

The Cartier Women’s Initiative Award offers funding, coaching, networking opportunities and media exposure. It is a unique opportunity for early-phase women entrepreneurs to take their companies to the next level. The Award is designed to maximize the learning experience for candidates, finalists a Read More

The (business) world is changing fast.

Although this phrase has already become a cliché, few people and companies realize how fast it changes and in what direction. Old business models do not work in the new economy. They are either experiencing great difficulties or dying away. Read More

Marketing to a niche market may be more challenging than marketing to the general public, but you stand to get way better results. Read More

Content saturation

Content saturation is perhaps the biggest problem facing marketers in the coming years.

What does it mean? Quite simply, there is more content out there than we could ever hope to read! At the time of writing, 4.1 million (MILLION!) blogs had been written and published in t Read More

Local landing pages are essentially needed by global brands, but not so much by small local brands because the latter operate from a fixed location. The local landing page optimization strategies include optimizing local content, adding local references to meta properties, adding reviews from local Read More

Given the popularity of video, YouTube presents us with a great opportunity to grow our audience and reach more customers. In this post, Puranjay Singh walks us through 3 simple steps you can follow to start ranking your videos and driving traffic.
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You want your business differentiated, right? We all want to be different than the rest. We want our business to be better than the competition.
Does your business have “it”? Does it have the thing that sets it apart? If not, can you create it? Read More