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Social media marketing can be an extremely effective tool for small businesses because it provides you with the opportunity to expand your marketing reach to a global audience. they are using it as a barometer for evaluating consumer decisions, collecting data, comparing options, and making purchase Read More

Contrary to popular belief, work at home women do not have unlimited time or more opportunities to take care of all the domestic duties that they typically manage on top of their work duties. I think people have this picture in their mind of a remote worker fielding a conference call while folding Read More

At Pea Soup Digital, we're sick of hearing lies about the industry we love. So to put the record straight, we've created the SEO Myths Debunked Infographic. Read More

Big brands aren't immune to the rising force of ecommerce—even established companies like Radio Shack, Sears and Target are feeling the crunch and closing their physical doors.

According to recent reports, the growth of the number of store counts has declined by less than three percen Read More

It’s far better to invest the resources up front to hire the right person or agency rather than end up throwing more time and money away on half-baked SEO “tricks” that fail to translate into actionable leads and sales. Read More

Do you dream of having a popular website that drives new business?You can have a website that helps you get new leads, more sales and grow credibility. The sad reality is that most websites do none of the above. They don’t get your more sales, more customers, and do little to get you more credibili Read More

[Free download] Women are hard-wired to do a lot of things really well in business. But in my years of being a marketing consultant, I have noticed marketing doesn't seem to be a favorite activity of a lot of women. If you're a woman, do you make any of these marketing mistakes? Read More

Google probably knows a lot about you.

It can even help you locate your misplaced android phone. I know, because I tested it.

Surprised? You shouldn’t be.

You probably have given Google the permission to track your online activities and data when you signed up for one of its products. Dat Read More

If you’ve wondered what your competitors are up to, that shows you’re thinking strategically and want to have confidence in your own company’s approach. There are plenty of ways to check on your competition that are totally above-board.

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The rise of native advertising is a lot more than a fad or the latest shiny object on the digital landscape, as Marketing Land observes. It represents an important way to reach consumers at precisely the right time: when they are online and engaged in a specific topic. Read More