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Traditional marketing focuses on “top of the funnel” activity. The mission for this type of marketing is simple: generate qualified leads who will convert into customers. Increasingly, however, companies are recognizing that’s simply not enough.

Today’s small businesses are beginning to recogni Read More

Building social credibility via our social media networks allows us to nurture relationships, stay top-of-mind with the purpose of creating “sales time” with buyers at the right time. It is about positioning ourselves to have influence and high levels of perceived value with prospects or potential Read More

If you think bold, memorable branding is only available to big companies with massive marketing budgets, think again! No matter your industry, you can cultivate a unique brand that resonates with your clients. Read More

Marketing is no easy task. Whole businesses exist devoted to marketing other businesses. When developing your own marketing strategy, take care to avoid wasting your time and money. Read More

Marketing is no easy task. Whole businesses exist devoted to marketing other businesses. When developing your own marketing strategy, take care to avoid wasting your time and money. Read More

It can be hard to determine what kind of insurance your business really needs. To ensure that your new business is protected in any scenario, here are some common business insurance policies, and how they actually work. Read More

In 2017 online reviews affect businesses of every size, and as a business owner, the President is no exception. We ran an analysis showing how an influx of reviews will impact the bottom line of U.S. based Trump properties, including projections for the remainder of the President's term, should the Read More

SEO is a big topic that really tripped me up for a while… I felt like I was chasing some SEO phantom and never really sure what to do first, why it mattered, and how crazy I should get with it.

What I've learned is that it's just a clever way of saying "Let’s create engaging, relevant content fo Read More

The most effective marketing campaigns and most beautifully designed websites can be instantly undone by one thing: Cart abandonment. Simply put, if your customers aren’t making it through the checkout, they might as well not be there. Cart abandonment has a myriad of causes but there’s one that’s Read More

Having a productive day is very important when you're at work, and having a healthy mind is vital for digital marketers. Digital marketing means hours and hours of sitting in front of a computer and having the ability to focus. But to be able to focus and to have a sharp mind digital marketers have Read More