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Back in February, Joe Pulizzi dropped this bombshell of a headline: One Thing Is Killing Content Marketing and Everyone Is Ignoring It.

Not surprisingly – just five days later — it was the most-shared CMI article on social media. With 51 comments and counting, the question is, “Why?” Read More

I stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of what we do.

These campaigns are our attempt to meet a goal in a specific time frame. Usually, there are prospects involved. And the goal is about getting those Read More

I stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of what we do.

These campaigns are our attempt to meet a goal in a specific time frame. Usually, there are prospects involved. And the goal is about getting those Read More

Several agency reports pointed to Google's display business strengthening in Q4. A look at what the company is up against and how Facebook came to dominate mobile display. Read More

Can I ask you a favor? I need your input to transform the content of this blog to the best possible tool for getting things done, make what matters and achieving your goals! This is what the 2016 Readers Survey aims to do. Read More

Content marketing is essential for your startup. Why should a startup bother with content marketing, and what it has to gain from it? Read More

How to Use Pinterest Promoted Pins

Any business can use Pinterest Promoted Pins to drive sales, here’s a quick guide on how to use Pinterest Promoted Pins for brand building and Ecommerce conversions. Read More

When talking about on page SEO, the words meta tags usually pop up.
But, does all of the meta tags are that important for search engines?
Where should you put the most effort and time?
What tools for meta tags one can use ? Read More

“Do trials! You can talk with someone all you want, but that skews the perspective towards how well someone can sell themselves. If you let them work in their actual job, with the transparency and pressure that brings, you have a much better prediction of how they’ll do. And also, use more tools! T Read More

In the modern era of business lead generation, content marketing has turned into an activity that requires a constant stream of media production, distribution and optimization in order to drive traffic into the sales funnel. Read More