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Do sharing economy platforms necessarily pose a threat to traditional businesses or approaches to business financing? Read More

Every small business owner wants to get the biggest bang for their time buck, especially when it comes to social media. This blog series will give you a deep-dive into individual social platforms and how using their unique features can give you a leg up in the social game. How do you make time for Read More

You know how important your list is to your business’ growth. If you’re measuring your list’s health in terms of numbers, it can really get you down sometimes. It’s easy to feel like the fate of your business is at a standstill until your list numbers in the thousands (or at least the high hundreds Read More

I’ve lost count over the last few years how many times I’ve heard people say these 4 words:

I NEED MORE TRAFFIC

The funny thing is many people think traffic is the be-all and end-all of marketing. But the idea of throwing more traffic at a sales page being the answer to your prayers is just a Read More

SEO tools aren’t just good for getting info on your own rankings. Audit your competitors with these 15 SEO tools for competitive analysis, get an overall SEO snapshot and analyze the good, the bad or the ugly. Read More

Barring the fact that anything to do with drugs gets people’s interest, there is more zing in the Priceonomics (on the left) email than SearchSOA. Now, let’s understand why. Read More

When you think about marketing events, you probably think about conferences, seminars, or workshops. But what about job fairs? Open houses? Grand openings? Each of these events depends on having a good turnout to be successful. How do you get lots of people at your event? You market it smartly. Read More

Part of the difficulty of being an entrepreneur is that you bear the weight of each area of business, some of which you never signed up for or were never passionate about. But an important part of the process is stepping back and taking a look at your conversion rates. Knowing these numbers will he Read More

Everyone wants good publicity, but running a small business on a budget means you often don’t have the time to concentrate on full-blown public relations (PR) efforts. But there are lots of things you can do to raise awareness of your brand, your products, and your successes – without breaking the Read More

Creating a high-converting landing page can be complicated.

There’s a ton of conflicting information and ideas out there and there are lots of “successful” landing page examples that look nothing like each other.

Instead of attempting to give you some sort of typical “perfect landing page” ad Read More