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You’ve probably heard of buyer personas or reader personas, and know that they’re an important marketing tool for building a blog or business.

But what exactly are personas? What do they look like, and how do you use them?

Personas are a powerful marketing tool, and a key to higher user engag Read More

Ever wonder what your sales would look like if your next blog post struck a chord so deep your readers just had to work with you? It’s easy to convert people into customers when you can articulate the way they feel, better than they can. This post includes 6 tips for freelancers and creative entrep Read More

Going Live on Facebook from your desktop computer is now available. Want to learn how? Here are the steps to creating a live stream with Facebook Live for desktop. Read More

The following 6 on-page SEO techniques (if done right) will help you achieve better search visibility. And possibly lead to higher search ranking, drive more qualified organic traffic, and increase revenue. Read More

Marketing is constantly evolving. Over the past few years, we’ve seen new social media platforms, new strategies, and new tactics. Everyone from entrepreneurs to experienced marketers/CEOs have had to rethink their strategies. We asked 6 experts to predict the key marketing trends for 2017. Read More

The end of the year has arrived -- faster than ever!

You've changed over the past twelve months. You are a different person now than you were in January. This is the perfect time to update your LinkedIn profile.

Take a few minutes to log into LinkedIn and visit the Edit Profile page, read thr Read More

If you think about any encounters with salespeople in the past, you'll probably remember the vast majority of them being annoyingly pushy or aggressively salesy. That's most likely because they weren't very good at selling to begin with.

There are certain phrases that you just shouldn't mention Read More

While the common trope tells us that “the customer is always right,” in the real world that isn’t always the case. At the same time, with the advent of public forums like Yelp and Facebook, anyone who is unhappy with your service can instantly share their opinion with a wide audience. For these rea Read More

Learn how to write the perfect headline for a blog to increase traffic, engagement and sales through digital marketing and social media as a small business. Read More

Harvard University Professor Michael Luca showed in a 2016 paper that a one-star increase in Yelp rating lead to a 5-9% increase in revenue for independent restaurants in Washington State. A successful strategy on Yelp doesn’t require spending any money, and is an opportunity for your interactions Read More