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Let's be honest, you're trying to sell something - and people know that. Third parties will always be more credible than interested parties, which is why customer video testimonials are your most effective marketing tool. Rightlook Creative gives 5 simple steps for how to make video testimonials. Read More

Fortunately, it is possible to get festive without breaking the bank. Here are seven ideas to get you started. Read More

So, with all of the advice that businesses should be involved with social media, it seems logical to want to measure how it works. But what do you measure? And do these measurements mean anything? Read More

Both AdSense pay-per-click advertising and affiliate marketing can make you money online. But which ad strategy is best?

This video covers the pros and cons of Google's AdSense PPC ads vs. making money from Affiliate ads, including my recommended strategies for your website.

Both Adsense PP Read More

When you buy a house, nobody calls it a “used house”. Nor a “classic house”. Not even a “pre-owned house”. It’s just a house. But for certain types of people, “used” is actually an attractive term. Read More

The legal requirements involved in launching a business can seem overwhelming. Even so, it’s a necessary evil to not only become familiar with, but also understand all that is legally required to open a business. Read More

As well as a potential long term customer relationship. A recent experienced showed how a simple error after a sale could have been avoided. The customer service and follow up process is vital if you want additional sales from customers. Read More

If you want to have a better relationship with your boss, it helps to know what kind of boss he or she is. In order to help you learn how to manage your boss, Karol Wasylyshyn wrote Behind the Executive Door. Read More

The number of posts that actually go viral is pretty low. However, if you know how viral marketing works, you may be able to take a couple of your posts viral. Here are some reasons why your viral marketing campaign may not be working and what you need to do differently.
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The best kept secret to creative business success is this: know exactly who you are and what you are coded to do--then go do this for the benefit of others. Read More