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Losing a job seems to be the height of catastrophe. And, in some cases, it really is a huge setback. However, unemployment doesn’t have to be all bad. If you plan matters right, your time unemployed can actually be of benefit to you. Read More

Nielsen helps confirm what most of us already knew: The No. 1 reason for following or liking a brand on social networking sites is to receive discounts and special offers. We opt into a more personal relationship with a brand in the hope they will make it worth it by offering us a break on the prod Read More

When sales are heading in the wrong direction your stomach can feel like it has turned into a tumble dryer just churning away endlessly. Even though all business experience ups and downs with sales this is cold comfort when you are seeing a downward spiral. Tips to help. Read More

In a lot of ways, working from home, being your own boss, is a dream come true. However, you need to realize that it isn’t all unicorns and rainbows. There are some very real challenges to leaving your “real” job and working for yourself. Read More

As a business owner, every minute counts. If I make a mistake, whether large or small, it can potentially cost me time, money and aggravation.
All of us make mistakes. Without them, how would we learn anything. Save yourself from stress and anxiety by considering (and avoiding) these common busine Read More

Three ways we narrow-minded B2B marketers can get over the bias we have against marketing channels outside our comfort zone. Read More

Before choosing a brand name, it is critical for small business owners to take the necessary steps to both mitigate liability risks and protect their new valuable asset. Also, take note: once you adopt it, this is only the beginning of the process, and you need to make sure your trademark is protec Read More

Increase the traffic on your website or blog by using this targeted content sharing strategy that makes use of other sites, communities and social media. Read More

I’m sure that you have read countless posts about how guest posting on other blogs is a great source of self-promotion and traffic.

But this isn’t going to be a general “you should be guest blogging” lesson. Read More

There are five ways your small business can leverage video as a way to promote your business, help customers get information, and humanize your brand! Read More