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A business reputation can take years to build. It demands nurturing, cultivation and care. One businessman showed me how all of that work can go straight down the toilet in minutes flat. It's a story of the sweet sounds of the late, great Marvin Gaye, engine trouble, a tow truck and the "nightmare" car scenario. Read More

Multicultural groups form about 34% of the U.S. population, with an estimated spending power of over $2 trillion. For companies and organizations looking for ways to connect with multicultural consumers, here are eight strategies for engagement that can help you develop and deploy an effective multicultural social media campaign. Read More

The traffic of Social Networking Portals is increasing at such a fast pace that results of March 2010 show that Facebook outstripped Google. The traffic rate has jumped to three figures giving small business owners an ideal opportunity to make full use of the opportunity at hand. Read More

Corporate Social Responsibility (CSR) is essentially about doing good and doing well. Generally, it refers to the process of integrating social values and mission within business decision-making process, so as to achieve positive and sustainable outcomes towards the business, environment and the community at large.
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The results of an exclusive recent survey are in, and entrepreneurs are starting to get more optimistic. Highlights of the study include: 52% of entrepreneurs use an iPhone, 36% feel the recession hasn’t hurt their business much and 28% feel 2010 is going to be the best year ever.
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An interesting report, conducted by the Network Box, has revealed some interesting stats about our beloved Internet. It was concluded that more business traffic goes to Facebook than to any other Internet site. Analysis of 13 billion URLs used by businesses in the first quarter of 2010 show that 6.8% of all business Internet traffic goes to Facebook; an increase of 1% since the last quarter of 20 Read More

Great perspective on why the group responsible for employing over half of the private sector employees is going to drag its feet bringing their employee levels back to 2007 marks. Small and medium-sized businesses are using more technology and demanding more productivity to help avoid the pain of having to lay off their friends…AGAIN! Read More

Do we really need to be told to remember to listen when we engage with people face to face at a networking function? How often do we have to practice our 7 second elevator pitch? Is this what networking is really all about? Read More