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Plans for the first Global Entrepreneurship Week were unveiled last week in London by Carl Schramm, president of the Kauffman Foundation, and British Prime Minister Gordon Brown. From November 17-23, 2008, the Week will engage young people everywhere in a variety of activities to learn about the possibilities of entrepreneurship. More than 30 coun Read More

At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs Read More

Your sales manager probably told you to ask these question of every customer, but every time you do, you're shooting yourself in the foot. The dumb questions are: Do you have the budget for this? Who is the decision-maker? Don't get me wrong. You need to know the ANSWERS to these questions, but coming right out and asking them is about as effectiv Read More

The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies are increasing efforts to build customer loyalty --commonly referred to as relationship marketing -- but have these effo Read More

IN the latest twist on the information-age truism that technology is making the world even smaller, entrepreneurs in India are trying to build a new market for the offshore services they offer: helping small businesses cope with even the most mundane day-to-day tasks. Thanks to Indian companies like Brickwork India and GetFriday, even sole proprie Read More

If you spend, or plan to spend, substantial dollars on Web services or software support for your startup, you'll want to read this post. I'm going to show you how, with my 8 Steps to Running Your Business Off Low-Cost Web-Apps, it is possible to run a substantial company on software services and infrastructure that are either entirely free, or ava Read More

Even as oil prices surge, the housing market contracts, Wall Street reels and multibillion-dollar deals falter, small businesses are flourishing and, in fact, are helping to buoy the economy, experts say. Last week, for example, a monthly report showed an increase in private sector employment in October of 106,000. That included a surge of 63,000 Read More

Every weekday at 9:30 a.m. sharp, the executive team at Bishop-Wisecarver, a Pittsburg, California, manufacturing company, files into the boardroom. They stand around the table; no sitting allowed. Then rat-a-tat-tat--each fires off a brief synopsis of the items on his or her frontmost burner. Ten minutes later all are back in the office armed wit Read More

The 26th Inc. 500 Conference, held in Chicago in September, attracted a record crowd of founders and CEOs of America's fastest-growing companies. In between speeches, we asked a random sampling of 30 CEOs to describe their businesses back home, their love lives, and their political sensibilities. Here are the results of our completely unscientifi Read More

For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important f Read More