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According to a study conducted by AT&T, fully one-fourth of small business owners don't bother to concern themselves with the security of their business's data. Chances are you and your organization do business with SMBs. Which means that it's your information that is being left unprotected. That should make you angry. The results are really st Read More

It's often been said that B2B selling largely consists of developing a relationship with the customer. Most sales pros think that a customer relationship should like a friendship. Wrong. You can be friends with plenty of people and never get any business from them. So here's a secret that Jerry Acuff, author of The Relationship Edge in Business re Read More

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More

Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More

Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo Read More

Uncertainty about the economy is driving bargain hunting, as money-related issues dominate consumer priorities when shopping online. Price and free shipping stand out as clear favorites - with special promotions or coupons a distant third, according to a national survey conducted in late November.

The survey, conducted by Aegis Group's Synovat Read More

Once a month, eight New York area entrepreneurs cancel all appointments, power down BlackBerrys and cellphones and gather in a cone of silence. For three hours, they unload the triumphs, and more often, stresses, not shared with spouses, friends or boards: a marriage on the rocks, the pain of firing a long-term employee, depression that's usurped Read More

Employers are putting an increasing focus on employee personality to ensure that they can work within the team framework, and have a better understanding of the job requirements. An excellent write up in the SeattlePI goes in detail on the subject, and is something that I have noticed that more and more clients are doing. They want people who can Read More

A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. Ninety percent of respondents to the Annual Online Customer Engagement Report said that a customer engagement strategy was “essential” or “important” to business operations. The research, c Read More

The goal of marketing promotions is to stimulate short-term sales. This dictum leads many marketers and small-business owners to reduce prices. However, as Michael Goodman explains, cost cutting is not always the best or most effective way to achieve this goal.

Sound counterintuitive? After all, if the goal is to increase sales, wouldn't cutt Read More