A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. Ninety percent of respondents to the Annual Online Customer Engagement Report said that a customer engagement strategy was “essential” or “important” to business operations. The research, carried out by e-consultancy and cScape, found that over three-quarters of businesses consider the importance of customer engagement to have increased in the last 12 months.
More businesses adding social networking to strategy
Posted by TerryJackson under MarketingFrom http://www.bizreport.com 5978 days ago
Made Hot by: on December 24, 2007 3:22 am
Who Voted for this Story
Subscribe
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
“Rachel: Thanks for your input. I tend to agree with you. It was...”
Comments
5965 days ago