It's often been said that B2B selling largely consists of developing a relationship with the customer. Most sales pros think that a customer relationship should like a friendship. Wrong. You can be friends with plenty of people and never get any business from them. So here's a secret that Jerry Acuff, author of The Relationship Edge in Business recently shared with me:
Why business relationships are deeper than friendships
Posted by ArmadaIG under SalesFrom http://blogs.bnet.com 5975 days ago
Made Hot by: on December 20, 2007 11:06 pm
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