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You may think that using mobile technology for your business is just for “the big guys” — but you’d be mistaken. Small and local businesses can benefit greatly by entering the mobile realm. Many of your current and potential customers are carrying a smartphone with them at all times. What better wa Read More

Google +Post Social Ads may still be in the Beta testing phase, but it’s sizing up to become the most important evolutionary change in how to market a business.
If you’ve been an adherent to Facebook Ads in the last year, take a look at how switching to +Post could benefit you once they officially Read More

As so many ecommerce businesses are selling the same product as yours, it is important that potential customers are able to find you on the Internet. But, the challenge does not end here. Read More

In a previous post on social bookmarking sites the phrase website bounce rate came up often and some readers did not understand fully what it meant for their websites or blogs. I hope in this post to clear that up for many who are not quite sure. It’s not the easiest concept to understand running y Read More

Patrick Coyne, digital marketing manager at Lorraine Gregory Digital Group, provides an informative, visual view at what's in store for digital marketing in 2014. Read More

Your blog is a powerful online resource. It can build personal brand visibility, authority, and credibility.

Whether you are a new blogger or just looking to crank up your results, these three tips will help kickstart your success! Read More

Sometimes less is more. So is the case with these two outreach campaigns. Find out why 300 emails were more effective than 1200... Read More

Rather than spending money to snag new customers, lavish some love on your current ones. There is no marketing department or chief marketing officer at 37signals. Read how they do "marketing" differently. Read More

Email marketing is only as good as the effort you put into it. Here are tips to improve your return on investment with email. Read More

Believe it or not, a short interview with an NFL star can teach you a valuable lesson about the content you publish on the web. Read More