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[by Simon Cocking] Your blogging can be improved quickly. The great thing is it is in your own hands. The more you write, and the more frequently you do so, the better it gets. You are part of a daily, live A / B test. The following insights come from writing at least one blog post every day for th Read More

Content may be king, but unless it becomes more engaging, its reign will end. That’s the trend the team at Demand Metric found in their new study “Content and the Buyer’s Journey.” Read More

Congratulations, your landing page has converted a lead. That’s awesome.

But before you pop the champagne cork, I’m afraid you have to hold on for a second. Your lead is warm right now, in this short moment. Don’t let them slip away without a quick, “oh, one more thing!”

There’s no better ti Read More

Videos are an effective and engaging means for marketing and branding your company. Often times when you search online you’ll find an abundance of videos on any practically any subject. However, with these abundance of videos creates competition between companies. This means you need your videos to Read More

The words you use to communicate with your audience will determine what kind of impact you have in your marketing. Read More

As of May 20, 2014, Panda 4.0, an update to Google’s current algorithm, was released. According to Search Engine Watch, 7.5 percent of English queries may be affected by this. So what exactly is Google Panda and how will version 4.0 affect your website? Read More

Here’s one for the ladies… I’ve just read that Louis Vuitton burns all their unsold bags at the end of each season. Now, considering how much profit they Read More

So how could you build your blog up from scratch? Building a blog is a challenging, yet a crucial task. If you just start a blog and let it sit, it won't grow itself. Read More

Before you have our blog posts published you need to make sure that you are maximizing your blogging efforts. Following are the 5 things that you should check before hitting the publish button on your blog.. Read More

By Kimberly Grimms

As a professional content marketer, you should place high value on beliefs that will make you successful in your business. You should put in efforts to make yourself aware of what works and what does not in the online marketing industry. Doing so would help you avoid pitfalls Read More