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Landing pages are designed with one thing in mind: conversions.

Today, I’m looking at one conversion in particular: the email subscription. Specifically, how do you get more people to opt-in to your email list?

Almost every website now asks you for your email address. And there’s a good reaso Read More

Conversion-oriented writing moves audiences and gets them to take action. It turns visitors into leads, leads into customers, and customers into fans.

As you can imagine, strong conversion-oriented writing is crucial for successful content marketing. Read More

If you’re looking to increase the effectiveness of your social media strategy, try following these tips brought to you by Convince and Convert, Oracle, and The Huffington Post. Read More

When used optimally, social media should overlap with every viable company initiative and every willing individual. If we eliminate one of these factors, it would be like putting a puzzle together with a piece missing – we won’t have the full picture. Read More

It is demonstrated over and over again that just having an idea and capital to put behind a venture is not enough. Without a doubt execution is everything and receiving interest from Venture Capital firms will not be THE way to get you from point A to point Z. Entrepreneurs should view a financing Read More

Too many entrepreneurs tell me they are looking for an investor, and can’t differentiate between venture capital (VC) investors versus accredited Angel investors. They argue that the color of the money is the same from either source. They fail to realize that the considerations are quite different Read More

In the Sharing Economy, a couple of important elements come together. The renewed interest in this type of economy represents a paradigm shift in the field of economic science. Read More

Social media works as a great tool to hoist up the business growth, making the company more visible and accessible. Given below are some useful tips that will help you to make maximum results from the different social media hosts available out there: Read More

Testing and rooting out bugs are integral parts of any successful application development process.

Contrary to popular belief, application security testing doesn’t need to be an arduous process.

In this post, I’ll introduce five easy steps that will help you to integrate security testing int Read More

The better your paid advertising efforts are, the more likely you are to get people to your landing pages. As you diversify in this area, you will also be able to see what paid advertising methods have the best return on investment. As you learn, you can then adjust moving forward. Read More